How to Find Keywords in a Job Description

How to find keywords in a job descriptionKeywords are an essential part of any application you make, whether it’s submitting a CV or resume or completing an application form.  By including keywords from the job description in your CV, resume or application form, you’ll be meeting the criteria they have specified.  It also demonstrates that you’ve taken the time and care required to read the job documentation thoroughly, found the keywords in the job description and married up your skills and experience to show you have the attributes required to fulfil the role.

What is more, many public and larger organisations now employ the use of applicant tracking systems (ATS) that match candidates according to pre-programmed criteria.  With hundreds of applications for any given role, the applicant tracking systems are able to swiftly identify the applicants who possess the skills, experience and attributes the employer is seeking.

But… do you know how to find keywords in a job description?

Let me tell you how, it’s quite easy when you know how! Here are 2 great ways to find keywords in a job description.

2 Ways to Find Keywords in a Job Description

1. Tag Clouds

Have you heard of tag clouds? Tag clouds are a quick and easy way to find words that appear most frequently in a job description and person specification.

All you need to do is copy and paste the text from the job description and person specification in to an online tag cloud generator. Some popular tag cloud generators are:

As an example, I Googled ‘sales manager job description’ and was led to this job description.  All you have to do is upload file, copy and paste the text or insert the URL and the tagcloud generator will identify the main key words.

In this example, I used TagCrowd to find the keywords in the job description.how to find keywords in a job description

As you can see above, the most prominent words are shown in larger and darker text.  The are several words here that I’d expect to see when I’m out to  find keywords in a job description.  Naturally, sales is the top word but other essential skills, experience or knowledge to include on your application form or CV are here too, such as:

  • Establishing and growing a brand, service, product, etc.
  • Demonstrating robust product knowledge, development and growth, routes to market, etc.
  • Developing business, a department, customer relationships, etc.
  • Strategic planning, development, management, etc.
  • Personnel development, management, monitoring and mentoring

2. A Highlighter Pen

Yup, the good ol’ fashioned highlighter pen can be your best friend, particularly if you’re not au fait with using tag cloud technology, or simply can’t see the point in all that faffing about!

All you have to do is read through the application pack to find the keywords in the job description and highlight them. Bingo, you’re done!

As above, you need to ensure the keywords on the job description and person specification are mentioned somewhere in your CV or application, preferably with some solid information, examples and facts to reinforce your skills, experience and competence in the field.

How do you find keywords in a job application?

If you’ve got any other fab methods, please comment below and share your knowledge, thank you 🙂


Do you want a new job?

We can help you get it!

Our writers will create you a new, interview-winning CV; buy your new CV here!

how to find keywords in a job description