How can I improve my profile’s ranking in Linkedin’s people search results?

If you’re a serious job seeker, you’ll want to make sure your profile is found by recruiters and head hunters on Linkedin.  With over 300 million registered users, the need to stand out and shine on Linkedin amongst your competitors is greater than ever!  Linkedin is a hugely popular platform, that’s growing by the day; it’s used by pretty much every recruiter in the UK and overseas to seek suitable candidates.  It’s not just recruiters using Linkedin, searches performed by business are growing at an amazing rate, making it even more crucial that your profile is found, preferably at the top of Linkedin’s people search results.  So, how can you improve your ranking in Linkedin’s people search results.

Linkedin tells us:

“We can’t guarantee a particular ranking for your profile, regardless of your subscription level and tenure on LinkedIn. The ranking of search results on LinkedIn is dependent on relevancy to the searcher. Because the results are tailored to what we believe is most relevant to each individual member, it’s possible that a profile will appear on the 2nd page for one member and on the 5th for another, even if they are searching for the exact same keywords. The variables that determine this include the searcher’s profile and attributes, and filters that the searcher applies, like Location.” 

However, there are numerous things you can do to improve your ranking in Linkedin’s people search results and to improve your search results in the major search engines too.

8 Ways to Improve your Ranking in Linkedin’s People Search Results

  1. Use Anchor Text and Hyperlinks

Did you know you can slip in 3 anchor text links within your Linkedin profile? Well, you can and it’s a great way to make your profile more SEO-friendly.  The main ones are ‘company website’ and ‘blog’ but if you scroll down, you’ll seen an option called ‘other’.  If you select ‘other’ you can then insert a keyword-rich title and the name of a website or blog.

For example, one of my 3 anchor text links is ‘professional cv writer’ linking to the website

You should do the same if you’re keen to improve your ranking in Linkedin’s people search results.

  1. Complete Your Linkedin Profile

The more complete your profile is, the more information there is for the search engines to crawl.  The more keyword rich information there is, the more chance you have to improve your ranking in Linkedin’s people search results.  Fill out as many relevant sections as possible with as much non-sensitive information as you can.  Don’t forget to include a professional-looking profile photograph too.  Linkedin profiles with appropriate headshot photographs receive 70% more engagement than those without.

Here are our 20 top tips for completing a Linkedin profile.

  1. Claim Your Vanity URL

Claiming a vanity URL on Linkedin is essential so don’t skip this step.  A vanity URL makes your Linkedin profile look far more professional and it allows people you know to find you more easily. If your profile is registered under your name or a variant of your name, you’ll instantly improve your ranking in Linkedin’s people search results.  What is more, you can include it on your CV, business cards, etc.

  1. Use Synonyms and Optimise your Linkedin Profile’s Content

Without keyword stuffing, try to use synonyms wherever possible.  Repeating the same keywords not only gets boring and repetitive but it also limits your ability to show up in Linkedin’s people search results.

If you only ever use the term ‘sales representative’ on your Linkedin profile, you may not appear if someone is looking for a ‘field sales representative’ or a specialist ‘medical sales representative.  Try to vary the words you use within your Linkedin profile to maximise search benefit, this applies to job titles, text within your bullet point statements and in your key skills section.

When writing about your job role, use bullet-pointed lists, rather than paragraphs. Correctly formatting your profile and using appropriate keywords will help the reader to quickly identify key details about you, your skills and experience.

Here are our 10 top tips to optimise a Linkedin profile.

  1. Keyword-Optimize Your Job Titles

Similar to above, make sure you can be found in the most amount of searches performed by being very precise with your job title.  As per the example above, if a recruiter is looking for a ‘medical sales representative’ and you’ve described your job title as simply ‘sales representative’, the chances of you appearing high in the returned people search results on Linkedin are slim.  If you’re worried about the possibility you may be deemed to be telling lies by not reflecting the job title on your contract precisely, try using a title such as ‘sales representative (medical sales)’ in the job title section.

Including just one or two key words can make the world of difference to improve your ranking in Linkedin’s people search results.

Complete the 1 Hour Linkedin Update Challenge here.

  1. Join and Participate in Relevant Linkedin Groups

Have you joined any Linkedin groups related to your industry?  If not, why not? Not only is it a fantastic way to grow your network, it can also have a positive effect on your Linkedin profile’s SEO because the name of the group appears on your Linkedin profile.  The search engines will crawl your profile and your groups and associate the two.  Join industry and regional groups to maximise and improve your ranking in Linkedin’s people search results.

  1. Collect Endorsements and Ask for Recommendations

The more skills endorsements and recommendations your Linkedin profile has, the more credibility it has. Reach out to your network for endorsements and recommendations to show the extent of your industry knowledge and experience. What is more, some Linkedin experts claim that just 10 good recommendations can significantly improve your ranking in Linkedin’s people search results.

  1. Expand Your Network and Promote your Linkedin Profile

Linkedin is an amazing resource and not one to be overlooked, particularly when you’re looking for a new job.  The wider and broader your network is, the greater the scope there is to connect with colleagues, industry leaders, experts and influencers, recruiters and other prominent people in your sector.  The more connections you have, the more your profile is out there and the more attention it will get as your name will appear more frequently as a 1st, 2nd or 3rd connection in other’s profiles and within Linkedin groups.  Increasing your network can improve your ranking in Linkedin’s people search results so consider becoming a Linkedin LION too.

It goes without saying really that social media is a huge driver when it comes to advertising so make sure you advertise your Linkedin profile across all other platforms.  Include your Linkedin profile vanity URL on your CV, your email signature, your business cards but don’t neglect to add them to your Twitter account, Facebook profile, Pinterest and Google+ accounts too.

Find out how to expand your Linkedin network.

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