If you’re in business, having a live company page on Linkedin is essential. Linkedin is a hugely popular business networking tool and you need to take advantage of the business and marketing opportunities it can offer. The first way you can do this is to create a company page on Linkedin and use it as a window to your business, brand, services and products. A company page on Linkedin is also an excellent tool for recruiting high calibre staff too, saving you thousands in recruitment fees.
To create a company page on Linkedin, you’ll first need to have a personal Linkedin profile set up and meet the criteria for company pages on Linkedin. It is also advisable to add your work email address to your profile to avoid having to go through the email confirmation process.
How to Add a Company Page on Linkedin
Setting up a company page on Linkedin is quite simple, follow our step-by-step guide and you’ll have your company page on Linkedin set up within the next 10 minutes.
> Find ‘interests’ on the menu bar
> Select ‘companies’
> Select ‘ create a company page’
> Enter the official and full name of your company and your work email address
> If Linkedin sends you a confirmation email, follow the instructions on the email
> Complete the ‘basic company information ‘ section
> Enter your company’s URL and a company description (200-2500 characters with spaces) to publish your company page on Linkedin
Other Sections of your Company Page on Linkedin
There are a few other tabs within your company page on Linkedin that you should take a look at, here’s a few ideas:
> Take a look at the ‘careers’ section, this is where you can advertise jobs
> Visit the ‘products and services’ tab to add and promote your goods and services
> Check out ‘page statistics’ to see your Linkedin company page’s traffic
> Promote your company page, look for the link to ‘Developers’ in the Plugins menu to add different link buttons
Do you need help setting up a company page on Linkedin?
We can help!
Our career branding specialists will create you a dynamic and keyword rich company page on LinkedIn, which engages with your audience, increases your networking opportunities and portrays a strong professional brand.