Social media marketing is here and it’s here to stay so embrace its power and use it to your advantage to create an excellent personal online brand and develop key relationships.
Presenting the Right Image
Online, as offline, it’s all about image and how you brand yourself to prospective employers so make sure your online self is as well turned out as your offline self.
Many of us are aware of the pitfalls of Facebook, Google+ and the like when searching for a job, it’s been all over the news but some are not. You would be surprised how many employers and agencies just can’t resist checking out your profile, which is very easily done if it’s not made secure – anyone can see it and what antics you got up to on Saturday night!
If this is the case you have two options. Firstly, you can secure your profile so only your approved friends can see it, or you can tidy it up to ensure there is nothing inappropriate on it. This includes an array of intoxicated photos, engaging in any online arguments and generally making sure all your comments are appropriate; slagging off your current workplace won’t come across well.
Just think… every time you add a picture, renew your status or share a link, stop to think about what it tells someone about you!
On the flip side using social media can prove useful when trying to secure your new job. Therefore, it is essential to ensure you have current profiles on social media sites; particularly those designed more for business, such as Linkedin, so get networking.
Networking and making connections is a good way to get noticed. The more connections you have, the more likely you are to hear and read about prospective positions. Tools such as Twitter and Linkedin are great for business networking but other people find a whole range of other sites very useful.
The more you interact with other people in your field, the more you show the world who you are, what you do and your competence level. So, if you use a social media tool like Twitter, don’t just read a comment, ensure you respond with an engaging and interesting response. If you write a blog or are a regular blog contributor, make sure you share your thoughts, to demonstrate your field expertise.
Whilst people in your network might not have something suitable now, by building bonds with them, you will be in the forefront of their minds should anything come up and you will be one of the first to hear and read about opportunities they list on their profiles. Quite often you will actually find you are liaising with key decision makers and business owners without even realising it.
Advertise your Services
In our sector, we very often read posts by recruiters or businesses looking for a certain type of person or service and via our own large network are quite often able to recommend a person or service provider, someone who we think might be suitable even though we might never have met them in person. Why? Because we have developed business relationships and online friendships with these people over time and have got to know about them, their services and what they can do.
By the same token, we will often share and re-tweet an open post where someone is looking for a new position so it will reach a further several thousand people who will again possibly share it with their large network, and so the cycle goes on.
If you have good relationships, that one comment stating you are looking for a position can quickly go viral and circulate round the web. But remember, that one comment could also get back to your current boss so think sensibly when using social media to search for a new job. Weigh up the pros and cons, it can really work if it is done properly.
If we do it, just think how many thousands more businesses also do, you can’t afford not to network when looking for a new job.
How Does your Linkedin Profile Look?
So, how does your online profile look? Does it need a re-vamp?